neo australia - About Us

About Us

Engineering to Make-up:

Neo is an Australian company founded in 1995 by young Sydney-sider Mona Webb. Inspired by her engineering & business background and her work in Chemical giant ICI together with her interest in natural solutions and preserving the environment, with only the barest support and determination, Mona has taken her vision and moulded it to produce one of Australia's most natural Skin solutions range Neo, Naturally Australian. 'NEO' was instigated when after having traveled overseas Mona discovered that in the early days there were no real concept stores or concept ranges focussing on primarily natural ingredients and therapies within Australia. Mona decided to gamble her savings and produce her first skincare range "Limone" as a solution for blemish, oily and acne prone skin. The early days were dedicated to hard work , working full-time as a mechanical engineer within the chemical & explosives industry in a male dominated environment, studying her MBA part-time and selling Neo's Limone range on Thursday nights and Saturday mornings to beauty therapists and pharmacies. Determination, will-power and belief in her products, Mona convinced herself that one day Neo would be a niche Australian skincare brand. Continuing to overrun her parent's garage with packaging, products, labels, boxes and her bedroom with paperwork, and product, Mona kept her dream alive. The fact that Mona worked as an engineer and knew which chemicals to avoid in her products was something that would help Neo establish its competitive advantage within the beauty market. In 1999 Mona launched the first natural 'Whitening Process Cream' in Australia which truly established Neo as a 'Natural Skin Solutions' brand, from then on rolling out the Rosehip Anti-wrinkle product range and Pure Body Spa range. Neo was soon increasing its market presence and is now sold to over 120 selected Healthfood outlets across Australia and is sold over the net on over 6 major websites. With continuous interest from buyers in Asia, US and Europe, Mona hopes to grow the company steadily always keeping her philosophy in mind. Both in the early days and now, Mona has believed that great skin is also contributed to what you eat, the stresses you face in life and that less is more! As a result in 2000 Mona decided to study Ayurveda - traditional Indian medicine based on the selection of pure herbs, spices and plants. Together with her Ayurvedic teacher and specialist overseas, Mona has had a range of Herbal Tea Infusions carefully blended according to ancient Indian Ayurvedic remedies which are based on the selection of pure organic herbs that support the natural healing processes in the body. Mona's teas have been selling overseas in the two largest Ayurvedic market for a number of years to gain feedback, acceptance and to improve. In 2003, the teas were finally launched into Australia, they are now available at a number of stores and exhibitions for you to try. To purchase our Herbal Infusions click on the Herbal Teas tab. With her philosophy always in mind, Mona now offers Neo Herbal Tea Infusions which are a complementing range to the Neo Organic Skincare range that completes the equation.

The Neo Philosophy - Mona's beliefs:

Neo was established when, after having worked as an engineer in a manufacturing environment for over 7 years, founder Mona Webb's skin began to break out. Seeking organic, natural, plant based skin solutions, she formulated the Neo products as a result. "In today�s world, Time plays a major role in our lives. Here at Neo we recognise the importance of Time and therefore have developed products that are simple, quick and deliver skin solutions; yet, we have simultaneously maintained our interconnection with nature. The basis of most of our products is purified water, naturally derived essential oils, pure plant extracts and vitamin rich cold pressed oils. This powerful combination, helps you maintain a balance between your own skin type plus gives you the option to enhance your natural beauty & well being. Our formulations are alcohol free and free of animal testing. Our teas are caffeine free, organic and have remedial herbs. We invite you to experience new, pure Neo - your natural Skin and Body Solutions."